What we are communicates far more eloquently than anything we say or do. There are people we trust because we know their character. Whether they're eloquent or not, whether they have human-relations techniques or not, we trust them and work with them.
Stephen CoveyTrust is a competency. It's something you can get good at. It's a strength you personally, and your team and your company can master. Being good at it will elevate every other strength you have.
Stephen Covey