I hope you liked them, Reader; that they did for you what any good story should do--make you forget the real stuff weighing on your mind for a little while and take you away to a place you've never been. It's the most amiable sort of magic I know.

Most books about writing are filled with bullshit. Fiction writers, present company included, don’t understand very much about what they do—not why it works when it’s good, not why it doesn’t when it’s bad.

But I think there are a set of experiences that turn a potential writer into a working writer, and then there are places in your life were you start to recognize what you want to do.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

If you intend to write as truthfully as you can, your days as a member of polite society are numbered.

You could not turn off love- even the rather absent, sometimes taken for granted love- the way you'd turn off a faucet. Love ran from the heart and the heart had it's own imperatives

She is a cat with a burning tail, an ant under a microscope, a fly about to lose its wings to the curious plucking fingers of a third-grader on a rainy day, a game for bored children with no bodies and the whole universe at their feet.