The book is not the important part. The book is the delivery system. The important part is the story and the talent.

I don't take notes; I don't outline, I don't do anything like that. I just flail away at the goddamn thing. I'm a salami writer. I try to write good salami, but salami is salami. You can't sell it as caviar.

I do have one slightly crooked wheel upstairs, but everything else is ticking along just four-o, thank you very much.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Research can only present data about the past. No one seriously believes that people's answers to hypothetical questions about the future accurately represent their future behaviour; they merely represent a current attitude, which may or may not be translated into future behaviour.

Time takes it all, whether you want it to or not.

She is a cat with a burning tail, an ant under a microscope, a fly about to lose its wings to the curious plucking fingers of a third-grader on a rainy day, a game for bored children with no bodies and the whole universe at their feet.