Writing is like sex. The more you think about it, the harder it is to do. It's better not to think about it so much and just let it happen.
Stephen KingIf you're going into a very dark place, then you should take a bright light, and shine it on everything. If you don't want to see, why in God's name would you dare the dark at all?
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King