I don't want to just mess with your head. I want to mess with your life.... I want you to miss appointments, burn dinner, skip your homework. I want you to tell your wife to take that moonlight stroll on the beach at Waikiki with the resort tennis pro while you read a few more chapters.

What is writing? Writing is telepathy.

Part of my function as a writer is to dream awake. And that usually happens. If I sit down to write in the morning, in the beginning of that writing session and the ending of that session, I'm aware that I'm writing. I'm aware of my surroundings. It's like shallow sleep on both ends, when you go to bed and when you wake up. But in the middle, the world is gone and I'm able to see better.

May be she’ll learn something about what death really is, which is where the pain stops and the good memories begin. Not the end of life but the end of pain.

sometimes an accident can be an unhappy womans best friend

People don't get better, they just get smarter. When you get smarter you don't stop pulling the wings off flies, you just think of better reasons for doing it.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.