No Plan Survives First Contact With Customers

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

There are no facts inside the building so get the hell outside.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.'