No Plan Survives First Contact With Customers

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

A startup is a temporary organization designed to search for a repeatable and scalable business model.

Disruption on the first day always looks like a toy.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects - or whether you want to attempt to do something spectacular - this be or do should be a question you never stop asking yourself - for the next 20 years, and beyond.

Essentials of how to do a startup do not include writing a business plan