Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.'

A business model describes how your company creates, delivers and captures value.

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

In a startup no facts exist inside the building, only opinions.

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects - or whether you want to attempt to do something spectacular - this be or do should be a question you never stop asking yourself - for the next 20 years, and beyond.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.