I would trade all of my technology for an afternoon with Socrates.

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

The real art is knowing what to leave out, not what to put in.

The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.