When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
Steve JobsWell, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
Steve JobsNow, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
Steve JobsI think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
Steve Jobs