We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.

The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.