The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

Design is not just what it looks like and feels like. Design is how it works.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Don't be trapped by dogma — which is living with the results of other people's thinking.

Everything is important- that success is in the details.

What we're doing here will send a giant ripple through the universe.

Stay hungry, stay foolish.