Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.

The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.