We hire people who want to make the best things in the world.

We made the buttons on the screen look so good you'll want to lick them.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

the people who are crazy enough to think they can change the world are the ones who do.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

I would trade all of my technology for an afternoon with Socrates.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.