I always tend to favor the newer idea.

To me, a 'brand' sounds evil.

I'll be a story in your head. That's okay. We're all stories in the end. Just make it a good one, eh? 'Cause it was, you know. It was the best. The daft old man who stole a magic box and ran away. Did I ever tell you that I stole it? Well I borrowed it. I was always going to take it back.

Witty and mean is easy - but fond and funny is hard.

There's something that doesn't make sense. Let's go and poke it with a stick.

Rose: 'If you are an alien, how come you sound like you're from the north?' Doctor: 'Lots of planets have a north!

When man invented fire, he didn't say, "Hey, let's cook." He said, "Great, now we can see naked bottoms in the dark.