If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart RoseWhen my mother died, my father was in a crisis, my sister was in a crisis, everyone was in a crisis. I went round the night my mother was lying in the kitchen, and I organised everything, from the undertaker to the funeral... I looked after everybody, I sorted it all out and Ive done so ever since.
Stuart Rose