Too frequent rewards indicate that the general is at the end of his resources; too frequent punishments that he is in acute distress.
Sun TzuThe proximity of an army causes prices to go up; and high prices cause people's substance to be drained away. When their substance is drained away, they will be afflicted by heavy exactions. With this loss of substance and exhaustion of strength, the homes of the people will be stripped bare, and their incomes dissipated.
Sun Tzu