Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
Sun TzuFighting with a large army under your command is nowise different from fighting with a small one: it is merely a question of instituting signs and signals.
Sun TzuShould one ask: 'how do I cope with a well-ordered enemy host about to attack me?' I reply: seize something he cherishes and he will conform to your desires.
Sun TzuHence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete.
Sun TzuWhen the enemy's envoy's speak in humble terms, but continues his preparations, he will advance. When their language is deceptive but the enemy pretentiously advances, he will retreat. When the envoys speak in apologetic terms, he wishes a respite. When without a previous understanding the enemy asks for a truce, he is plotting. When the enemy sees an advantage but does not advance to seize it, he is fatigued.
Sun Tzu