Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.

Let’s start with the most prominent ecological crisis of our time: global warming. When you look seriously at the numbers, you find that switching from a meat-based to a plant-based diet would do more to curb and reverse global warming than any other initiative.

Casein [the main protein found in dairy], in fact, is the most 'relevant' chemical carcinogen ever identified; its cancer-producin g effects occur in animals at consumption levels close to normal-striking ly unlike cancer-causing environmental chemicals that are fed to lab animals at a few hundred or even a few thousand times their normal levels of consumption.

When absurdities get repeated often enough, they start sounding like truth.

We now had impressive evidence that low protein intake could markedly decrease enzyme activity and prevent dangerous carcinogen binding to DNA.

In every respect, vegans appear to enjoy equal or better health in comparison to both vegetarians and non-vegetarians.

The answer to the American health crisis is the food that each of us chooses to put in our mouths each day. It's as simple as that.