Americans love to hear good things about their bad habits.

In short, it is about the multiple health benefits of consuming plant-based foods, and the largely unappreciated health dangers of consuming animal-based foods, including all types of meat, dairy and eggs.

Cows' milk protein may be the single most significant chemical carcinogen to which humans are exposed.

I was raised on a dairy farm and ate plenty of meat and eggs until about twenty years ago. I started doing nutritional research, and a decade pr so after that my family made some major dietary changes. I'm just paying attention to what the data are telling me: The scientific evidence came first.

You can't be protein deficient without being calorie deficient because even if you take the foods that have the least amount of protein in them, let's say potatoes, for example, or rice at 8 or 9%. That's the figure we more or less need.

Furthermore, a pattern was beginning to emerge: nutrients from animal-based foods increased tumor development while nutrients from plant-based foods decreased tumor development.

Americans love to hear good things about their bad habits.