[Hillary Clinton ] sometimes struggles with the big theme. She loves talking about her plans, and she often is very focused on sort of the smaller things that could be quite valuable in governing but aren't so good in big speechmaking.

Someone cold, politically calculating with no moral compass who can't be trusted. That's what polling and discussions with voters indicate [about Hillary Clinton].

I don't think that [Hillary Clinton] can turn around her honesty and trustworthiness problems with one speech, but she could present herself tonight as more relatable, give people a glimpse of that warm, funny woman the people who meet her in small groups and one-on-one say that she is.

[Hillary Clinton] needs to accomplish a lot. She also has to provide a unifying theme for all the things she wants to do.

Peter Hart, who's a pollster that's - who's done many focus groups about Hillary Clinton, talks about a glass curtain. She talks about the glass ceiling. He says voters feel there's a glass curtain between themselves and Hillary Clinton. They can't relate to her. They feel they don't really understand her, and that's made it easier for her opponents, of which there have been many over many years, to define her the way they want to.

[Judy Price] Osgood was among about half a dozen [Hillary] Clinton friends who I sat down with more than a year ago before she announced her candidacy.

Trump has a pretty remarkable ability, going back to when he was in business, to reframe defeats as wins. So he had four business bankruptcies and he found a way to say that those are actually wins for him.