A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.
Ted NelsonSo, that notion of hypertext seemed to me immediately obvious because footnotes were already the ideas wriggling, struggling to get free, like a cat trying to get out of your arms.
Ted NelsonThe paperless office is possible, but not by imitating paper. Note that the horseless carriage did not work by imitating horses.
Ted NelsonThe problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.
Ted Nelson