You can make your life anything you want it to be.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

Knowledge without action, is like having no knowledge at all!

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

You cannot fail. You can only get results.

I will write with honesty and feeling.