You can make your life anything you want it to be.

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Knowledge without action, is like having no knowledge at all!

You cannot fail. You can only get results.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

I will write with honesty and feeling.

The world does not reward average people so I will be extraordinary.