Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Knowledge without action, is like having no knowledge at all!

I will write with honesty and feeling.

You can make your life anything you want it to be.

Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.

The world does not reward average people so I will be extraordinary.

You cannot fail. You can only get results.