Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

I will write with honesty and feeling.

The world does not reward average people so I will be extraordinary.

I am willing to do whatever is necessary to succeed.

You cannot fail. You can only get results.

Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.