I am willing to do whatever is necessary to succeed.
You cannot fail. You can only get results.
I will write with honesty and feeling.
Knowledge without action, is like having no knowledge at all!
Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!
If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?