Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

You cannot fail. You can only get results.

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

I will write with honesty and feeling.

The world does not reward average people so I will be extraordinary.

You can make your life anything you want it to be.

I am willing to do whatever is necessary to succeed.