Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!
Knowledge without action, is like having no knowledge at all!
Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.
The world does not reward average people so I will be extraordinary.
You cannot fail. You can only get results.
I will write with honesty and feeling.