The hardest hit, as everywhere, are those who have no choice.

Happiness is obsolete: uneconomic.

He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest.

Very evil people cannot really be imagined dying.

Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.

Laughing in the cultural industry is mockery of happiness.

Those who cannot help ought also not advise: in an order where every mousehole has been plugged, mere advice exactly equals condemnation.