Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Ideas can be willed, and the imagination is their engine.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

People don't want quarter-inch drills. They want quarter-inch holes.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.