Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

A product is not a product unless it sells. Otherwise it is merely a museum piece.

People don't want quarter-inch drills. They want quarter-inch holes.

The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.