Ideas are useless unless used.

You want to dig your well where you have the best chance of finding water with the least amount of digging

Customers buy 1/4 holes, not 1/4 bits.

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

The true purpose of a business is to create and keep a customer, not to make you money.

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.