A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Customers buy 1/4 holes, not 1/4 bits.

Organizations exist to enable ordinary people to do extraordinary things.

The true purpose of a business is to create and keep a customer, not to make you money.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

Anything in excess is a poison.