The true purpose of a business is to create and keep a customer, not to make you money.
Theodore LevittOne should not focus on the differences between people but look for commonality and similarity.
Theodore LevittOrganizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
Theodore LevittA powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.
Theodore Levitt