You want to dig your well where you have the best chance of finding water with the least amount of digging

Creative people tend to pass the responsibility for getting down to brass tacks to others.

People don't want quarter-inch drills. They want quarter-inch holes.

Customers buy 1/4 holes, not 1/4 bits.

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.