You want to dig your well where you have the best chance of finding water with the least amount of digging

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Anything in excess is a poison.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.