Organizations exist to enable ordinary people to do extraordinary things.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Experience comes from what we have done. Wisdom comes from what we have done badly.

Customers buy 1/4 holes, not 1/4 bits.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Ideas can be willed, and the imagination is their engine.