The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.
Theodore LevittA powerful force drives the world toward a converging commonality, and that force is technology. โฆ Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
Theodore LevittNothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
Theodore LevittIdeas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Theodore LevittSelling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Theodore Levitt