People donโt want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Theodore LevittIdeas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Theodore LevittPeople donโt want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Theodore LevittIdeas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Theodore Levitt