All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.

Anything in excess is a poison.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Creativity is thinking up new things. Innovation is doing new things.