Kodak sells film, but they don't advertise film; they advertise memories.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

The true purpose of a business is to create and keep a customer, not to make you money.

Customers buy 1/4 holes, not 1/4 bits.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Kodak sells film, but they don't advertise film; they advertise memories.