Experience comes from what we have done. Wisdom comes from what we have done badly.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

Creativity is thinking up new things. Innovation is doing new things.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Kodak sells film, but they don't advertise film; they advertise memories.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!