Experience comes from what we have done. Wisdom comes from what we have done badly.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

The true purpose of a business is to create and keep a customer, not to make you money.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

A product is not a product unless it sells. Otherwise it is merely a museum piece.

Creative people tend to pass the responsibility for getting down to brass tacks to others.