Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Theodore LevittAll organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.
Theodore LevittThe true purpose of a business is to create and keep a customer, not to make you money.
Theodore Levitt