The true purpose of a business is to create and keep a customer, not to make you money.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Creativity is thinking up new things. Innovation is doing new things.

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

One should not focus on the differences between people but look for commonality and similarity.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.