The true purpose of a business is to create and keep a customer, not to make you money.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Kodak sells film, but they don't advertise film; they advertise memories.

Anything in excess is a poison.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill