The true purpose of a business is to create and keep a customer, not to make you money.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Experience comes from what we have done. Wisdom comes from what we have done badly.

Organizations exist to enable ordinary people to do extraordinary things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.