Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.
Theodore LevittPeople donโt want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Theodore LevittJust as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.
Theodore LevittAll organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.
Theodore LevittAn industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
Theodore Levitt