Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

Ideas can be willed, and the imagination is their engine.

People don't want quarter-inch drills. They want quarter-inch holes.

The true purpose of a business is to create and keep a customer, not to make you money.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Creative people tend to pass the responsibility for getting down to brass tacks to others.