Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideas can be willed, and the imagination is their engine.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

Creativity is thinking up new things. Innovation is doing new things.