An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.

One should not focus on the differences between people but look for commonality and similarity.

Anything in excess is a poison.

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Kodak sells film, but they don't advertise film; they advertise memories.

Customers buy 1/4 holes, not 1/4 bits.