Let's face it: if you and I have the same capabilities, the same energy, the same staff, if the only thing that's different between you and me is the products we can get, and I can get a better product than you, I'm going to be a better chef.
I think if you can take one or two things from a cookbook, it's successful.
And don't forget music - music in the kitchen is an essential ingredient!
One of the problems with writing a cookbook is that recipes exist in the moment.
Success is measured by the memories you create.
Anyone can make a good roast chicken.