Any job worth doing is worth doing well. But to be able to do that, you have to do it over and over again.
Thomas KellerLet's face it: if you and I have the same capabilities, the same energy, the same staff, if the only thing that's different between you and me is the products we can get, and I can get a better product than you, I'm going to be a better chef.
Thomas KellerA cookbook must have recipes, but it shouldn't be a blueprint. It should be more inspirational; it should be a guide.
Thomas Keller