Physical and psychological spaces of an organization work in tandem to define the effectiveness of the people within it

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Where you innovate, how you innovate, and what you innovate are design problems.

For me certainly Earl Campbell and Tony Dorsett come to mind, and Roger Staubach. I've grown up here in Dallas watching Roger and his playing career and to be in the same fraternity as Roger Staubach is/was a huge deal for me.

Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

Physical and psychological spaces of an organization work in tandem to define the effectiveness of the people within it