Physical and psychological spaces of an organization work in tandem to define the effectiveness of the people within it

Rather than thinking to build, build to think.

We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the process of creation is our right and our privilege. We can learn to measure the success of our ideas not by our bank accounts by their impact on the world.

Thinking like a designer can transform the way you develop products services, processes and even strategy

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.