We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the process of creation is our right and our privilege. We can learn to measure the success of our ideas not by our bank accounts by their impact on the world.

Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all aspiring design thinkers as well an inspiration to those searching for a life of curiosity and meaning.

Part of maintaining a thriving creative culture is giving people time and permission to play.

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Rather than thinking to build, build to think.

Build bridges of insight through empathy, see the world through the eyes of others, understand the world through their experiences, and feel the world through their emotions.

Where you innovate, how you innovate, and what you innovate are design problems.