Where you innovate, how you innovate, and what you innovate are design problems.

We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.

Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.

Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.

It's not an 'either/or,' it's an 'and.' You can be serious and play.

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Where you innovate, how you innovate, and what you innovate are design problems.