I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
Tim CookApple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim CookI'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.
Tim CookI donโt consider myself an activist, but I realize how much Iโve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then itโs worth the trade-off with my own privacy.
Tim Cook