When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.