When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

I don't really think anything Microsoft does puts pressure on Apple.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

And that's what everyone at Apple is focused on - pushing forward and creating the future.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.