Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

You want to be the pebble in the pond that creates the ripples for change.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Apple Watch is the most personal device we've ever created.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

Anything can change, because the smartphone revolution is still in the early stages.