Nobody wants to buy sour milk.

We make the best phone, we don't make the most phones.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

You can only do so many things great, and you should cast aside everything else.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.