Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

In the long arc of time, you are only relevant if customers love you.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.