Apple is this great American company that could have only happened here.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

The iPad is the clearest expression of our vision of the future of personal computing.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.