Creativity and innovation are something you canโt flowchart out. Some things you can, and we do, and weโre very disciplined in those areas. But creativity isnโt one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
Tim CookOur competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim CookApple has lost a visionary and creative genius, and the world has lost an amazing human being.
Tim CookIn the world of cyber security, the last thing you want is to have a target painted on you.
Tim Cook