Apple is this great American company that could have only happened here.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

If you want me to do things only for ROI reasons, you should get out of this stock.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

In the long arc of time, you are only relevant if customers love you.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.