What makes Siri cool is she has a personality.
People are running huge enterprises off of hacking and stealing data.
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
A great product isn't just a collection of features. It's how it all works together.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.