Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
Tim CookThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
Tim CookApple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim CookOur competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Tim Cook